In recent years, majority of men really concern about their skins. Generally, every person wishes to have a healthy skin and good looking appearance. Therefore, we decided to pick up a topic called “Men’s Grooming” to discuss.
owns Nivea For Men
brand and held the market share up to 20% in 2013. It was worth up to Baht 2 Billion.
We would like to give a summary of the growth of men's skincare products as follows:
Men's Grooming has grown 9% from the previous year and hit the market value of Baht 10,259 Million in 2013
Males turn to take care of their skins more
Bathing products for males has risen up to 23%
The average price per unit of Men's Grooming Product was higher in 2013
Skincare products for Men in 2013 valued up to Baht 3,424 Million or 33% of the total
Hair Care for Men in 2013 was worth up to Baht 3,044 Million or 30% of the total
Remark: Skincare and hair care for men has grown 10% from last year. Thus, these 2 product types should not be missed if you are interested in doing male skincare business.